Keywords are an important SEO ranking factor that Google uses when it’s deciding where to rank your content in search results. Get them right, and Google will understand what your content is about, making it easy for it to pop up at the right time in response to a search. Why Do Keyword Research?Īs we said earlier, keyword research is a crucial part of SEO. Keyword research is the practice of finding the terms that people enter into search engines so you can use them for web pages, content creation, and marketing.
In an ideal world, these keywords are the same, bridging the gap between your content and your audience, and helping them to find it.
Ready? Let’s jump right in and get started… What are Keywords Anyway? Need more website traffic? Learn how to rank #1 on Google with our Ultimate Guide to SEO. What Do Searchers Really Want? Understanding Keyword Intent.Is Keyword Research Still Relevant? How Search Has Changed.We’ve also added a table of contents so you can easily jump to any section whenever you want: Table of Contents Better grab a cup of coffee we’ve included everything we think you need to know. By the end, you’ll have a complete understanding of keyword research, from changes in searching to how to use keywords to improve content creation and content promotion. If you want your web pages, content marketing, and email marketing to deliver optimal results, then you’ve got to understand how to research and use keywords in the current environment. There’ve been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving. Thus, if you were to select that option with the example above, the effect would be to block all pages except those containing “justin bieber” or “kim kardashian” (not something I recommend, just for the record).Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too.īut it’s sometimes hard to choose the right terms for Google. If you want pages with the specified keywords to be allowed rather than blocked, you should select the option Treat keywords as allow-conditions rather than block-conditions under Advanced Options. If you want to block pages on any website that contain given keywords, you’ll need to use wildcards to specify all websites.
This would result in pages on the sites and being blocked only when those pages contain the complete word “anteaters” or any word beginning with “crypto” or any word ending with “alicious” or the complete phrase “green eggs and ham”. So, for example, you could enter the following into the list of sites: Note that the keyword matching is case-insensitive (i.e., uppercase and lowercase are treated as equivalent). Within a keyword you can use an asterisk (*) to match any number of characters (except whitespace) and an underscore (_) to match whitespace. The tilde prefix (~) can be used to restrict blocking to sites that contain given keywords.